Posted by GuestPoster on Jun 27, 2011 in Articles, Business and Career | Comments Off
When ordering business cards there are many things you have to consider. Typically, the first thing that people look for when ordering their cards is the cheapest option available. If you are handing out thousands of business cards per month, cheap business cards are probably a good choice. In most other situations, you may consider upgrading. Keep in mind your business card is often the only impression a potential client may have about your business. I reccomend ordering embossed business cards.
Fortunately for us, printing technology has evolved from the days of the past. Embossing business cards, which was previously prohibitive in cost, has become an affordable option if you choose the right printing company. The primary difference between these and normal flat printed cards is the fact that they have a raised area on them. The process is accomplished through great pressure and the help of a metal embossing die. While the feel is subtle, the impact can be enormous. Your soon to be customer will tell that you care about quality and details. Just like you will take care of their orders to you.
The sky is the limit when it comes to what can be embossed on to your business cards. You can emboss your logo, your name, or even your phone number. When you emboss without ink it is called blind embossing. This is a elegant look and shows that you have great taste. This type of embossing is not suggested for your name or contact information as it can be difficult to read. Blind embossing is great when you have a simple logo and want to deliver the ultimate tactile qualities to your calling cards.
A more flashy embossing variation is the foil embossed business card. These cards are exciting and elegant at the same time. The process used to create these cards is the same as blind embossing but a colored foil is added. Popular foils include gold, silver, black, and newer holographic foils. The combination of raised texture and flashy metalic foils can make an impact for your business. Having unique business cards can make you really stand out from your competition.
While considering your options when ordering business cards, price has to be a relevant factor. I think it needs to be put into perspective though, sometime spending a little bit nore to potray a better corporate image is a penny well spent. Typically, embossing will add $100 for an order of 1000 business cards. That equates to ten cents a card more. What does a typical new customer earn for you in a year? What about 5 customers? If having a nicer card can earn you just five more clients a year, is it worth it?